MASTER DATA MANAGEMENT

"Master Data" refers to the key data elements that reflect the business of an organisation, for example 'customers' and 'products'. Due to the central role of this information in business transactions, ensuring it's accuracy and integrity is critical to business success.

A primary goal of master data management (MDM) is establishing and maintaining a single view of the organisation's core business activities. Effective MDM is based on quality data that is fit for its business purpose and encompasses activities such as:

• Establishing a business master data model.
• Identifying the relevant data elements within your business systems.
• Eliminating redundant and conflicting datasets.
• Implementing a data governance program.
• Utilising appropriate enabling technologies.

Datalynx can assist with all apsects of establishing effective master data management for your business. From the provision of specialist resources to assist with in-house initiatives, through to end-to-end delivery of Master Data Management solutions and licensing of Datalynx data management software.

Contact us to find out more about our ability to catalogue unstructured data, rationalise, de-duplicate and standardise master data elements and derive person / customer identity from transaction records.